NIKE

Performance Footwear

Nike shoe technology has evolved significantly since their early waffle-soled runners. Their latest lineup includes specialized models for different activities, from running shoes with varying cushioning systems to basketball shoes with ankle support and court traction. Technologies like Air cushioning (found in Air Max models), React foam, and Flyknit uppers both serve specific athletic needs and dictate everyday footwear trends. Nike regularly updates their classic models while retaining what made them popular.

Athletic and Lifestyle Clothing

Nike clothing balances performance features with contemporary fashion. Their athletic wear includes technical fabrics that control moisture and temperature, with cut and construction to facilitate freedom of movement in exercise and sports. Meanwhile, a good deal of it has bled over into street wear, as Tech Fleece jackets and generic logo tees have become fashion essentials. Nike collaborates with designers and endorsers every now and then to produce limited collections that combine athletic functionality with current fashion.