Privacy Policy

BorderX Lab Inc. (“BeyondStyle”) knows that you care how information about you is used and shared. This notice describes BeyondStyle’s privacy policy for our web site (the “Site”) including all online services and functions associated with the Site (the “Services”).

This policy applies to information we collect:

On our Site.

In email, text, and other electronic messages between you and our Site.

It does not apply to information collected by:

BeyondStyle offline or through any other means, including on any other Site operated by any third party (including our affiliates and subsidiaries); or

any third party including through any application or content (including advertising) that may link to or be accessible from or on the Site.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is not to use our Site. By accessing or using this Site, you consent to this Privacy Policy. This Privacy Policy may change from time to time (see Changes in This Privacy Policy). Your continued use of this Site after we make changes is deemed to be acceptance of those changes, so please check this Privacy Policy periodically for updates.

Protection of Minors

Our Site is not intended for children under 18 years of age. Children under the age of 18 are not permitted to register on this Site or use any functionality for which registration is required. We do not knowingly collect any information from children under the age of 18. We will remove any information about a child under the age of 16 if we become aware of it. If you believe we might have any information from or about a child under 18, please contact us at beyondstyle@borderxlab.com

Registration

You must register on this Site in order to use certain portions of the Site’s online services and functions. If you just want to browse the Site, registration is optional. During registration, you will be required to provide contact information, consisting of an email address and password. You can select any username you want, except that your username cannot be an impersonation, the same or confusingly similar to a famous trademark, or be a term that is offensive in any way. You may, but are not obligated to, use your own name. If you do use your own name, you consent to it being passed to others by use of the functions of the Site. BeyondStyle reserves the right to reject or remove any username that does not meet applicable standards.

Data We Collect

We collect several different types of information from and about users of our Site. Specifically, we process information:

By which you may be personally identified, such as name, postal address, email address, telephone number, and any other identifier by which you may be contacted online or offline.

That is about your use of our Site, such as Site traffic data, location data, logs, referring and exit pages, date and time of your visit to our site, error information, clickstream data, and other communications data and resources that you use on our Site. This information does not individually identify you.

That is about you, but individually does not identify you such as your closet information, including your products likes, wants, and pictures of products.

We may collect this information directly from you when you provide it to us or automatically as you navigate through the Site.

The information you provide directly to us includes:

Information that you provide us by filling out forms on our Sites, including information you provide at the time of registering to use our Sites, filling out your closet information, liking/wanting products on our Site, posting material and providing us with pictures of products, or requesting further services.

Your responses to surveys that we may ask to determine the popularity of products.

Details of transactions you carry out through our Sites and of the fulfillment of your orders. You may be required to provide financial information before placing an order through our Sites.

Your search queries on the Sites.

The personal data we collect from you is required to enter into a contract with BeyondStyle (specifically, our terms of use), for us to perform under the contract, and provide you with our products and services. If you refuse to provide such personal data or withdraw your consent to our processing of personal data, then in some cases we may not be able to enter into the contract or fulfill our obligations to you under it. As you navigate through and interact with our Site, we may use automatic data collection technologies (including cookies) to collect information about your equipment, browsing actions, and patterns. Specifically, we collect and process details of your visits to our Sites (traffic data, location data, logs, referring/exit pages, date and time of your visit to our Sites, error information, clickstream data, and other communication data. We also collect information about your computer and internet connection, specifically your IP address, operating system, and browsing type. The information we collect automatically may include personal data or we may associate it with personal data we collect in other ways or receive from other parties. It helps us to improve our Site and to deliver a better and more personalized service by enabling us to:

estimate our audience size and usage patterns;

store information about your preferences, allowing us to customize our Site according to your individual interests;

speed up your searches; and

recognize you when you return to our Site.

Cookies

A cookie is a small text file that is stored on a user’s computer for record-keeping purposes. BeyondStyle uses cookies on the Site. You must consent to our use of non-essential cookies. Essential cookies and other similar technologies used by us enable you to navigate the Sites and use its services and features. Without these essential cookies, the Sites will not perform smoothly and we may not be able to provide the Sites to you or provide you with certain services or features of our Sites.

BeyondStyle uses both “session ID cookies” and “persistent cookies.” Session cookies are essential and BeyondStyle uses session cookies to make it easier for you to navigate the Site. A session ID cookie expires when you close your browser. If you check “remember me on this computer” when logging in to the Site, BeyondStyle also sets a persistent cookie to store your username passwords, so you do not have to enter it more than once. BeyondStyle also uses non-essential persistent cookies to track and target the interests of users to enhance the experience on the Site. The persistent cookie is removed when you uncheck the “remember my email address” check box, and you may change your choice to accept these cookies at any time by logging into your account and changing your preferences.

Your web browser allows you to control and limit cookies on your computer. If you reject cookies, you may still use the Site, but your ability to use some areas or functions of the Site may be limited.

With your consent, some of BeyondStyle’s business partners (such as advertisers) use cookies on the Site. BeyondStyle has no access to or control over these cookies. This privacy policy covers the use of cookies by BeyondStyle only and does not cover the use of cookies by any BeyondStyle’s business partners.

Third-party cookies

To analyze user behaviour we use Google analytics. These cookies allow us to count visits and traffic sources, so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. To opt out of this, click here.

Special Categories of Information

BeyondStyle does not ask you to provide, and we do not knowingly collect, any special categories of personal data from you, including personal data that reveals your racial or ethnic origin, political opinions, religious, philosophical beliefs, or trade unions membership, or the processing of data concerning your health or data concerning your sex life or sexual orientation or history of criminal convictions.

Email from BeyondStyle for Newsletters and Announcements

With your consent, BeyondStyle may use your username and email address to provide you with email newsletters and announcements. If you do not wish to receive these kinds of communications, you can unsubscribe using the unsubscribe link provided in email. BeyondStyle also offers you the option to change your choice to receive from newsletters and announcements by return email or by changing your profile on the Customer Profile page on the Site.

Product Information and Offers

With your consent, the email address information that you provide on the Site may be used to contact you about other product and service offers from BeyondStyle. BeyondStyle may also use that information to let you know of additional products and services from other companies that you might be interested in. If you wish to receive these kinds of communications, you can opt into these communications by checking the appropriate email offer announcements boxes during registration. In addition, you can choose not to receive such information by opting-out on the Customer Profile page on the Site.

Significant Announcements by Email

BeyondStyle may also use your registered name and email address to provide you with significant announcements about Site functions or Services that you are registered to use, about this Site, about any user account you may create, about fulfillment of a specific transaction you have requested, or about other significant developments that may affect your use of the Site. You cannot opt-out of this kind of email without deleting your account.

Additional Information for Specific Purposes

This Site may request additional information from you on product order forms or other online transaction forms. Such forms may require you to provide contact information (such as name and mailing or shipping address) and payment information (such as credit card number and credit card expiration date). Information that you provide in this way may be used for billing and accounting purposes, for recording products and services that you have licensed, bought, or downloaded, and to fill your orders. BeyondStyle may use this contact information to communicate about orders, products, services, or fees or charges.

BeyondStyle may use an outside shipping company to ship orders and uses a credit card processing company to process payments for goods and services. These companies have access to user information in order to perform their functions.

BeyondStyle may partner with other third parties to provide specific goods or services. When you sign up for such goods or services, BeyondStyle will share names or other contact information that is necessary for the third party to provide these goods or services. BeyondStyle does not authorize third party providers to use personally identifiable information except for the purpose related to these goods or services.

BeyondStyle may share your information in other circumstances with your consent, for example when you have chosen to link an account with the Services with a social media network like Facebook.

Communications with Others

The Site may allow you to contribute to one or more blogs or communicate by means of online functions.

Nothing requires you to disclose your identity to others. If you choose to disclose your identity to third parties using any Site function or service, you do so at your own risk. BeyondStyle is not responsible for the privacy or security of any information, personal or otherwise, that you may choose to communicate or exchange using the functionality of the Site.

Each item of information or any materials you contribute for such purposes are your “Public Content.” Public Content must be content and information that you have a right to disclose and transfer and must not violate any other person’s privacy or intellectual property rights.

Feedback to BeyondStyle

BeyondStyle has feedback functionality on the Site that allows you to submit comments, suggestions, or bugs found. BeyondStyle may collect your name or username and email address in order to follow up with you or thank you for a suggestion.

Anonymous Data

BeyondStyle may share aggregated demographic and usage information with its partners and advertisers. This aggregated information is not linked to any personal information that can identify any individual person, such as names and email addresses.

Links

This Site may contain links to other sites. BeyondStyle is not responsible for the privacy practices of such other sites. BeyondStyle encourages users to be aware when they leave the Site and to read the privacy statements of sites that collect personally identifiable information. This privacy policy applies only to information collected on this Site.

Business or Asset Transfer or Sale

BeyondStyle may be sold, might sell, or buy businesses or assets of businesses, or BeyondStyle might merge with another business. In such transactions, customer information generally is one of the transferred business assets. Also, in the event that BeyondStyle, a line of business of BeyondStyle, or substantially all the assets of BeyondStyle are transferred, customer information may well be one of the transferred assets. BeyondStyle will make a reasonable effort to provide notice on the Site and to notify you via email to the most recent email address that you have provided to BeyondStyle of any such change in ownership or control of your personal information.

Release of Information for Legal Reasons

BeyondStyle may release information concerning your use of BeyondStyle (including, but not limited to, posted Public Content, registration information, and network records) when it believes in good faith that such release is appropriate to comply with the law (for example, pursuant to a statutory demand, subpoena, warrant, or court order), to protect against fraudulent, abusive or unlawful use of the BeyondStyle, to protect BeyondStyle's rights or property, enforce any contract between you and BeyondStyle, or if BeyondStyle reasonably believes that a situation involving danger of death or injury to any person requires disclosure.

Do not track signals

We do not track you over time and across third-party websites or other online services for any purpose. Some web browsers permit you to broadcast a signal to websites and online services indicating a preference that they “do not track” your online activities. At this time, we do not honor such signals, and we do not modify what information we collect or how we use that information based upon whether such signal is broadcast or received.

Your California Privacy Rights

Residents of the State of California, under the California Civil Code, have the right to request from companies conducting business in California a list of all third parties to which the Company has disclosed personal information during the preceding year for direct marketing purposes and a disclosure of the shared information. Alternatively, the law provides that if the company has a privacy policy that provides you with an “opt-out” choice for use of your personal information by third parties for marketing purposes, the Company may instead provide you with information on how to exercise your disclosure choice options. This Site qualifies for the alternative option. Its privacy policy provides you with information on how you may opt-out from the use of your personal information by third parties for direct marketing purposes. Therefore, we are not required to maintain or disclose a list of the third parties that received your personal information during the preceding year for marketing purposes. If you are a California resident and request information about how to exercise your third party disclosure choices, send a request to the following email address: info@BeyondStyle.com.

The below companies may collect personal information when you interact with our digital property, including IP addresses, digital identifiers, information about your web browsing and app usage and how you interact with our properties and ads for a variety of purpose, such as personalization of offers or advertisements, analytics about how you engage with websites or ads, and other commercial purposes. For more information about the collection, use and sale of your personal data and your rights, please use the below links.

Company Links To Privacy Policy

We also work with the following partners for the advertising on our site:

1. Rakuten:
- https://rakutenadvertising.com/legal-notices/services-privacy-policy/
- https://rakutenadvertising.com/legal-notices/subject-requests/

2. Commission Junction:
- https://www.conversantmedia.com/legal/privacy
- https://www.conversantmedia.com/optout
- https://www.conversantmedia.com/legal/privacy ("Our Choices" Clause)

3. Impact:
- https://impact.com/privacy-policy/
- https://impact.com/terms-of-use/

4. Partnerize:
- https://partnerize.com/en/privacy-policy
- https://partnerize.com/en/privacy-policy (4. YOUR RIGHTS AS A DATA SUBJECT)

5. AWIN:
- https://www.awin.com/us/privacy
- https://www.awin.com/us/terms-and-conditions/publisher-terms-and-conditions-2018

6. Pepperjam:
- https://www.pepperjam.com/legal#privacy
- https://www.pepperjam.com/legal (11. Your Choices and Rights)

7. Webgains:
- https://www.webgains.com/public/en/privacy-2/
- http://www.webgains.com/public/en/webgains-data-processing-agreement-with-merchants-240418/

By using our Site, you represent that you have read and understood the above and hereby consent to the storage and processing of Personal Data that you provide directly to us on our Site.

Consent. By using our Site, you consent to our collection, use, and sharing of your Personal Data as described in this privacy policy. If you do not consent to this privacy policy, please do not use the Site.

Legitimate Interests. We will process your Personal Data as necessary for our legitimate interests. Our legitimate interests are balanced against your rights and freedoms, and we do not process your Personal Data if your rights and freedoms outweigh our legitimate interests. Specifically, our legitimate interests are to: facilitate communication between BeyondStyle and you; detect and correct bugs and to improve our Sites; safeguard our IT infrastructure and intellectual property; detect and prevent fraud; promote and market our business; perform risk assessments; and develop our product and services.

To Fulfill Our Obligations to You under our Contract. We process your Personal Data in order to fulfill our obligations to you pursuant to our Contract with you to deliver our goods and services to you.

As Required by Law. We may also process your Personal Data when we are required or permitted to by law; to comply with government inspection, audits, and other valid requests from government or other public authorities; to respond to legal process such as subpoenas; or as necessary for us to protect our interests or otherwise pursue our legal rights and remedies (for instance, when necessary to prevent or detect fraud, attacks against our network, or other criminal and tortious activities), defend litigation, and manage complaints or claims.

Consent. By using our Site, you consent to our collection, use, and sharing of your Personal Data as described in this privacy policy. If you do not consent to this privacy policy, please do not use the Site.

Access and Update. You can review and change your Personal Data by logging into the Site and visiting your “Account” page. You may also notify us through the contact information below of any changes or errors in any Personal Data we have about you to ensure that it is complete, accurate, and as current as possible. Please note that if you request access to your Personal Data other than through our Sites, you may be charged a fee subject to a maximum set by applicable law. We may also not be able to accommodate your request if we believe it would violate any law or legal requirement or cause the information to be incorrect.

Restrictions. You have the right to restrict our processing of your Personal Data under certain circumstances. In particular, you can request we restrict our use of it if you contest its accuracy, if the processing of your Personal Data is determined to be unlawful, or if we no longer need your Personal Data for processing, but we have retained it as permitted by law.

Portability. To the extent the Personal Data you provide BeyondStyle is processed based on your consent, you have the right to request that we provide you a copy of, or access to, all or part of such Personal Data in structured, commonly used, and machine-readable format.

Withdrawal of Consent. To the extent that our processing of your Personal Data is based on your consent, you may withdraw your consent at any time by closing your account. Withdrawing your consent will not, however, affect the lawfulness of the processing based on your consent before its withdrawal, and will not affect the lawfulness of our continued processing that is based on any other lawful basis for processing your Personal Data.

Complaints. You have the right to lodge a complaint with the applicable supervisory authority in the country you live in, the country you work in, or the country where you believe your rights under applicable data protection laws have been violated. However, before doing so, we request that you contact us directly in order to give us an opportunity to work directly with you to resolve any concerns about your privacy.

How You May Exercise Your Rights. You may exercise any of the above rights by contacting us through any of the methods below. If you contact us to exercise any of the foregoing rights, we may ask you for additional information to verify your identity. We reserve the right to limit or deny your request if you have failed to provide sufficient information to verify your identity or to satisfy our legal and business requirements.

Data Security

We have implemented measures designed to secure your personal data from accidental loss and from unauthorized access, use, alteration, and disclosure.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share your password with anyone.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal data, we cannot guarantee the security of your personal data transmitted to our Sites. Any transmission of personal data is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.

Data Retention Periods

BeyondStyle will retain your personal data for the entire time that you keep your account open. After you close your account, we may retain your personal data:

for as long as necessary to comply with any legal requirement;

on our backup and disaster recovery systems in accordance with our backup and disaster recovery policies and procedures;

for as long as necessary to protect our legal interests or otherwise pursue our legal rights and remedies; and

for data that has been aggregated or otherwise rendered anonymous in such a manner that you are no longer identifiable, indefinitely.

Changes in This Privacy Policy

If BeyondStyle decides to change its privacy policy, BeyondStyle will post those changes on BeyondStyle’s Site so BeyondStyle’s users can remain aware of what information BeyondStyle collects, how BeyondStyle uses it, and under what circumstances, if any, BeyondStyle discloses it.

We are constantly working to improve our services so that you have a smooth user experience. This may involve modifications of existing and future services. If that improvement requires a notice or consent in accordance with applicable law, you will be notified or given the opportunity to give your consent. It is also important that you read this Privacy Policy every time you use any of our services, as the processing of your personal data may differ from your previous use of the service in question.

Annotation

The ePrivacy directive requires an affirmative opt-in for the use of cookies (other than essential cookies). As originally drafted, this is not compliant with the requirements of GDPR to permit a user to receive services without consenting to marketing emails. Marketing emails are only permitted upon affirmative, opt-in consent.

GDPR requires an affirmative opt-in for these types of communications.

GDPR requires opt-in consent and privacy by default.

Contact Information

You are always welcome to contact us if you have any questions. For questions regarding our Privacy Policy, you can contact us

Address: 111 W Evelyn Ave STE 117, Sunnyvale, CA, USA 94086

Email: beyondstyle@borderxlab.com

The Privacy Policy was last updated 22 Jan 2024.