Virtue Volumizing Primer is a weightless spray formulated to build volume and create the perfect foundation for style. This light mist works to create memory at the root and architect your style for all-day hold. With the exclusive Alpha Keratin 60ku protein, Virtue's unique formula also helps protect against heat and environmental damage while mending fine hair prone to breakage. The fragrance is a revitalizing citrus floral blend of leafy greens, flowers and fruit, including white pear notes, stimulating spearmint leaf and bright, lemon essential oils. This spray is suitable for all hair types.
WHAT IT IS:
A lightweight, non-aerosol mist that absorbs into hair to prime styles; ideal for anyone looking to prep hair and maintain the architecture of style without weighing hair down; especially good for those with fine or flat hair sensitive to product buildup
WHAT IT DOES:
Builds, lifts and sets; safe for color-treated and chemically treated hair
INGREDIENT HIGHLIGHTS:
Alpha Keratin 60ku protein works to strengthen the hair over time
Hydrolyzed wheat protein facilitates styling while improving gloss/sheen and the texture of hair
Panthenol (vitamin B5) delivers moisture, softness and shine
Hydrolyzed soy protein improves manageability, conditions and moisturizes
HOW TO USE:
Spray on damp or dry hair, section by section, targeting the roots through mid-shaft
Use heat and style as usual for maximum volume and memory
RESULTS:
After one application, 96% of women felt hair had instant volume; lightweight, buildable hold; and was easier to style*
8 hours after first application, 94% of women said their style bounced back and restyled easier*
After only 3 uses, 100% of women felt their hair was less limp*
With continued use, 98% of women said hair had flexible bounce, was healthier looking and less dull*
*Based on a consumer perception study conducted with 50 respondents, after 5 uses/one week.
USE WITH:
Full Shampoo
Full Conditioner
Size Reference for VIRTUE Volumizing Primer, 5 oz.
Available Sizes:
