Virtue Curl-Defining Whip is a hydrating cream that delivers touchable hold, fights frizz and amplifies curl formation. It provides lightweight definition for bouncy curls and waves without the crunchy, sticky after-feel. Alpha Keratin 60ku not only repaves damaged cuticles and refills microscopic cracks in hair, it also helps to protect against humidity, heat and environmental damage. The fragrance is a luxurious blend of juicy kumquat, grapefruit and peppery greens wrapped in warm driftwood notes to keep curls springy, shiny and full of life.
WHAT IT IS:
A rich, luxurious whipped cream that absorbs instantly into hair for a velvety, nourishing feel for curl types 2-3; safe for color-treated and chemically treated hair
WHAT IT DOES:
Hydrating formula moisturizes and smooths while helping to protect against frizz and environmental pollutants
INGREDIENT HIGHLIGHTS:
Shea butter nourishes and hydrates for optimal curl formation; baobab oil protects against moisture loss and drying; chia seed extract helps provide antioxidant protection from environmental pollutants; linseed extract helps nourish and fortify hair
HOW TO USE:
Shake well; turn can upside down and dispense a golf ball-size amount of product into palm; distribute evenly through damp hair, scrunching from the bottom up; twist individual curls for a more defined look; air-dry or diffuse-dry on low speed
RESULTS:
96% of women said their hair was healthier and easier to style after 1 week*
94% of women said their hair was more manageable, easier to detangle and shinier after just 1 use*
9 out of 10 of women said their hair was more moisturized and looked smoother after 1 week**
After 2 weeks, 92% of women said their hair was more hydrated, less frizzy and that they wanted to embrace their natural style**
*Based on Consumer Perception Study of 53 women who used Curl Shampoo, Curl Conditioner and Curl-Defining Whip for 2 weeks
**Based on Consumer Perception Study of 52 women who used Curl-Defining Whip for 2 weeks
USE WITH:
Curl Shampoo
Curl Conditioner
Size Reference for VIRTUE Whip, 5.5 oz.
Available Sizes:
