Virtue ColorKick Illuminating Mask helps protect and maintain hair color between services by providing intense hydration, reflective luminosity and color vibrancy, as well as solar and heat protection to help keep shades from dulling and drying out. This dual-action formula harnesses the power of Alpha Keratin 60ku to help repair and strengthen hair from inside out. Virtue's proprietary protein not only helps strengthen hair weakened from chemical treatments but also smooths the foundation of rough cuticles, leaving hair more reflective for the ultimate healthy hair shine. The fragrance is a warm blend of bright and calming ingredients, including yuzu zest, chamomile and creamy sandalwood.
WHAT IT IS:
A nourishing, hue-enhancing mask made in the USA; for all shades of natural colored hair and all shades of color-treated or highlighted hair, as well as silver and gray tones
WHAT IT DOES:
Adds radiance and maintains color vibrancy without drying out hair; replenishes, tones and preserves
INGREDIENT HIGHLIGHTS:
Mullein flowers absorb UV/solar radiation and transform it to visible, radiant light
Specialty rice protein, sunflower sprout extract and tara tree fruit extract provide UV/solar protection from the color-fading, color-distorting, damaging and drying effects of the sun's rays
Shea butter, moringa seed oil, jojoba and sunflower seed wax nourish and restore hydration to all color-treated hair tones while adding vibrant shine and maximizing tonality
HOW TO USE:
After cleansing hair, remove excess water and apply a generous amount of mask, distributing evenly through hair; leave on for 2-3 minutes, then rinse well
Use weekly or as needed
RESULTS:
92% of women felt their hair color looked more luminous and didn't fade as quickly after 2 weeks*
98% of women felt their hair color looked brighter after 4 weeks*
100% said this mask keeps hair more true between colorings*
*Based on a consumer perception study with 56 women who used the mask twice a week for 4 weeks
USE WITH:
ColorKick De-Brassing Shampoo
Size Reference for VIRTUE Illuminating Mask
Available Sizes:
