WHAT IT IS:
An ultra-concentrated purple toning shampoo for natural or color-treated blondes and grays that neutralizes unwanted yellow tones and brassiness and repairs everyday damage to reveal bright, evenly toned, shiny and strong hair. The hydrating lather gently cleanses hair and enhances softness while repairing everyday damage for stronger, more resilient hair in one wash.*
WHAT IT'S FOR:
Formulated for straight, wavy, curly or coily hair with fine texture, plus all porosity levels.
WHAT IT DOES:
- Brightens hair color and enhances shine.
- Neutralizes unwanted yellow tones and brassiness.
- Repairs everyday damage and defends against future breakage.
- Strengthens and reinforces bonds for more resilient hair.
- Gently cleanses without stripping.
- Dermatologist tested, color safe and suitable for chemically treated hair.
KEY INGREDIENTS:
- Violet toning agents seal in brightness and balance tone to reduce brassiness and yellow tones.
- Gentle blend of coconut oil-derived surfactants provides easy lather and leaves the scalp and hair feeling hydrated.
- OLAPLEX Signature Scent revitalizes your senses with a bright burst of grapefruit zest, the crisp scent of sugared mint, ginger and a sophisticated, grounding base of crushed sage.
HOW TO USE IT:
- A little goes a long way with this highly concentrated formula. Apply a generous amount to wet hair, lather and allow to process for two minutes, then rinse.
- For best results, follow with No. 5P Blonde Enhancer Purple Toning Conditioner (sold separately).
- Pro Tip: For complete repair from all types of damage, use No. 3PLUS Complete Repair Pre-Shampoo Treatment weekly (sold separately).
CLINICAL RESULTS:
Clinically proven to deliver 4x brighter hair when used as a system with No. 5P.
ABOUT THE BRAND:
OLAPLEX features first-of-its-kind, patented, bond-building technology, which relinks the broken disulfide bonds caused by chemical, thermal and mechanical damage to the hair. This formula works with every hair type, providing real, structural repair that works from within. OLAPLEX products are thoroughly tested in accordance with industry standards, both in house and by independent third-party laboratories, for safety and efficacy.
8.5 oz.
This product is part of
BEAUTYSPACE
, a luxe boutique filled with cult favorites and innovative must-haves.
Web ID: 6407675
Size Reference for Olaplex Toning Shampoo 8.5 oz.
Available Sizes:
