WHAT IT IS:
A multi-tasking daily SPF 50 that hydrates, primes and protects all skin tones.
SKIN TYPE:
Suitable for all skin types and tones.
SKIN CONCERN:
Dark spots, redness, fine lines and texture.
WHAT IT DOES:
- Daily, lightweight, broad-spectrum SPF 50.
- Breathable, barrier-strengthening primer and sunscreen.
- Forms an antioxidant shield to protect against environmental stress.
- Improves skin tone, hyperpigmentation and texture.
- Blurs and smooths the appearance of uneven texture and fine lines.
- Preps and primes skin for smooth, perfected makeup application.
- Silky texture blends invisibly with no white cast, residue, piling or greasy feeling.
- Microbiome friendly.
- Multi-tasking formula boosts moisture levels, refines texture and provides sun protection.
- Uplifting citrus scent with fresh, herbaceous undertones.
- Can be worn alone for a smooth, radiant look or with makeup for staying power.
- Travel-ready packaging.
- Clinically tested, dermatologist tested and noncomedogenic.
KEY INGREDIENTS:
- Niacinamide helps blur the look of dark spots and refines surface texture.
- Ectoin helps strengthen skin's barrier, keeps skin hydrated and defends against environmental stress.
- Beet root helps improve the look of skin texture and helps retain moisture.
- Bisabolol helps soothe and calm sensitive skin.
- Acetyl zingerone helps reduce redness and fine lines.
HOW TO USE IT:
- For optimal sun protection, apply liberally 15 minutes before sun exposure.
- To prep and prime for makeup application, apply a thin layer over clean skin following your skincare routine. Blend into skin using fingertips. Allow the formula to absorb into skin before applying makeup.
- Re-apply at least every 2 hours for optimal sun protection benefits.
- Pro Tips: Bring down to the neck and décolleté area. Use a water-resistant sunscreen if swimming or perspiring.
- Use with Beauty Balm Serum Boosted Skin Tint, Smooth Blur Bronzer, Magic Touch Blush Trio and Clear Brow Gel (all sold separately).
CLINICAL RESULTS:
Clinical Claims:
- 100% showed up to 57% more moisture instantly.*
- 100% saw fine lines and wrinkles visibly soften in 4 weeks.*
- 97% showed improvement in moisture levels after 18 hours.*
- 81% saw dark spots fade.*
- Proven to increase the wear of Anastasia Beverly Hills Impeccable Foundation for up to 16 hours.*
User Perception Claims:
- 96% saw no white cast, no greasy feel.*
- 90%+ said it layered well under makeup.*
- 80%+ saw smoother, more even-toned skin.*
After 18 hours of wear:
- 100% agreed the product is easy to blend.*
- 100% agreed the product feels more like a moisturizer than an SPF.*
- 96% felt it was easier to apply an even coat of foundation after using this primer.*
- 96% agreed the primer makes it easier to apply foundation after.*
- 96% agreed the product has the perfect amount of grip to lock in makeup.*
- 93% agreed this primer keeps their skin hydrated all day.*
- 90% agreed their makeup lasted longer with the primer.*
- 90% felt their skin tone and texture looked more even after application.*
- 90% agreed their makeup looked intact 18 hours after application.*
*Based on an 8-week independent study with 32 women.
1.69 oz.
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Made in USA
Web ID: 5594743
Size Reference for Anastasia Beverly Hills Prime SPF 50 1.69 oz.
Available Sizes:
