Verb Purple Shampoo cleanses and brightens to bring blondes back to life. Formulated with professional-grade violet pigment and açaí extract, this shampoo was designed to help neutralize brassy yellow hues in blonde, gray and silver hair.
WHAT IT DOES:
Neutralizes brassy yellow hues
Gently cleanses and brightens hair
For all hair types with natural or color-treated blonde, gray or silver tones
INGREDIENT HIGHLIGHTS:
Violet pigment helps cancel out brassy yellow tones
Açaí extract from the purple superfruit is rich in antioxidants that help provide extra moisture
Coconut fatty acids, which are easily absorbed by hair, help hydrate and nourish
Frankincense oil helps add shine and moisture to hair
HOW TO USE:
Apply Purple Shampoo evenly throughout hair from roots to ends, which will ensure consistent coverage and even toning
Massage into wet hair, lather well and rinse
Follow with Verb Purple Mask
Use as needed
RESULTS:
Purple Shampoo reduces brassiness by 24% after just one use*
100% of consumers saw toning and shine after just one use of Purple Shampoo**
*In a third-party lab setting tested on 10 hair samples, Purple Shampoo proved to reduce brassiness by 24% on average when used alone one time
**Based on a study carried out by a third-party lab over 28 days with 10 participants, using Purple Shampoo 3-7 times per week
Size Reference for VERB Purple Shampoo, 12 oz.
Available Sizes:
