Sony delivers its most stunning picture yet with a premium QD-OLED display powered by the Cognitive Processor XR, combining breathtaking color, pure black contrast, and exceptional brightness. Individually lit pixels and advanced color enhancement reveal richer hues, finer detail, and lifelike depth in everything you watch. Intelligent processing refines clarity, motion, and upscaling so movies, sports, and games look smooth and realistic. HDMI 2.1 support enables fluid 4K gaming with high frame rates and low latency, while immersive audio technology turns the screen into the speaker for clear dialogue and impactful sound. A refined design, smart TV experience, and included camera complete a flagship viewing experience built to impress.
Powered by Cognitive Processor XR and enhanced by XR Triluminos Max, millions of individual, self-illuminating pixels deliver more colors than ever before
See up to 200% color brightness compared to conventional OLED TVs, bringing scenes to life with pure blacks and the brightest colors.Sony XR77A95L 77" BRAVIA XR 4K
Enjoy immersive and engaging cinematic content as the creator intended with Dolby Vision, IMAX Enhanced, and Netflix Adaptive Calibrated Mode
4K Upscaling accesses a vast database, intelligently recreating lost textures and detail for a real-world picture
Imported
Style Variants
Available Colors: Black
Size Reference for SONY QD-OLED with Google TV
Available Sizes: 77 inches
