This weightless foundation with ActiveForce+ Technology synchronizes with skin and self-refreshes nonstop. In sync with skin and the environment, this lightweight foundation is now climate adaptive, helping to resist oil, motion, heat and humidity while protecting skin from environmental stressors such as UV rays, blue light, dryness and pollution. Skin looks and feels fresh all day.
WHAT IT IS:
A liquid foundation with a semi-matte finish, buildable coverage and long-lasting wear
WHAT IT DOES:
Medium-to-full coverage; 24-hour wear; 8-hour hydration; minimizes appearance of pores and smooths skin; breathable, weightless feel; protects against UVA/UVB rays with SPF 30; water, transfer and crease resistant; dermatologist tested, non-comedogenic
INGREDIENT HIGHLIGHTS:
ActiveForce+ Technology helps resist heat, humidity, oil, motion and environmental stressors; Time Match Powder absorbs excess sebum and diffuses light to create the look of a beautiful, smooth skin texture
SKIN TYPES:
Suitable for all skin types
HOW TO USE:
Apply after skin care
Shake well before use
Hold the bottle at an angle and press downward on the top to dispense product
Smooth on evenly from the center of the face outward
Build your desired coverage level with additional layers
Use the Hasu Fude Foundation Brush (sold separately) to achieve a full coverage finish or create a natural effect using the Daiya Fude Face Duo (sold separately)
RESULTS:
94% agreed makeup stayed fresh all day*
93% agreed this foundation smooths and blurs the appearance of imperfections*
92% agreed this foundation did not settle into pores and lines*
90% agreed this foundation felt comfortable on skin all day and did not crease or cake during wear*
*Based on consumer tests with 100 women on day 7
Style Variants
Available Colors: 110 Alabaster, 310 Silk, 230 Alder, 240 Quartz, 210 Birch, 330 Bamboo, 160 Shell, 260 Cashmere, 320 Pine, 220 Linen, 340 Oak, 360 Citrine, 350 Maple, 420 Bronze, 120 Ivory, 410 Sunstone, 140 Porcelain, 130 Opal, 460 Topaz, 510 Suede, 150 Lace, 520 Rosewood, 530 Henna, 450 Copper, 430 Cedar, 250 Sand, 440 Amber, 550 Jasper, 540 Mahogany, 560 Obsidian
Size Reference for Shiseido Foundation SPF 30
Available Sizes:
