WHAT IT IS:
A purple toning shampoo for blondes and grays that neutralizes brassiness and repairs everyday damage to reveal bright, evenly toned, shiny and strong hair in one wash. Clinically proven to deliver 3x brighter hair,* this ultra-concentrated purple shampoo evens the tone of natural or color-treated blondes or grays, neutralizing unwanted yellow tones and brassiness to reveal bright, shiny hair. The hydrating lather gently cleanses hair and enhances softness while repairing everyday damage for stronger, more resilient hair.
WHAT IT'S FOR:
Formulated for straight, wavy, curly or coily hair with fine texture, plus all porosity levels.
WHAT IT DOES:
- Brightens hair color and enhances shine.
- Neutralizes unwanted yellow tones and brassiness.
- Repairs everyday damage and defends against future breakage.
- Strengthens and reinforces bonds for more resilient hair.
- Gently cleanses without stripping.
- Dermatologist tested, color safe and suitable for chemically treated hair.
ABOUT THE FRAGRANCE
:
Revitalize your senses with a bright burst of Grapefruit Zest, the crisp scent of Sugared Mint, Ginger, and a sophisticated, grounding base of Crushed Sage.
KEY INGREDIENTS:
- Violet toning agents seal in brightness and balance tone to reduce brassiness and yellow tones.
- Gentle blend of coconut oil-derived surfactants provides easy lather and leaves the scalp and hair feeling hydrated.
HOW TO USE IT:
- A little goes a long way with this highly concentrated formula (up to 100 applications for 8.5 oz. and up to 400 applications for 33.8 oz.; based on an average application size of 0.08 oz.).
- Apply a generous amount to wet hair. Lather. Allow to process for two minutes. Rinse.
- For best results, follow with No. 5P Blonde Enhancer Toning Conditioner (sold separately).
- Warning: This product contains ingredients that may cause skin irritation on certain individuals, so a preliminary patch test should first be made. This product may not be used for dyeing of eyelashes or eyebrows; to do so may cause blindness. Avoid contact with eyes. In case of contact with eyes, rinse immediately.
- Patch Test: Apply a small amount of the product on the inside of your elbow or behind the ear and wait for 48 hours. Do not use if irritation occurs. Wear gloves.
- Pro Tip: For complete repair from all types of damage, use No. 3PLUS Complete Repair Pre-Shampoo Treatment (sold separately) weekly.
CLINICAL RESULTS:
- 3x brighter hair.*
- 90% agree hair was less brassy.**
- 52% less breakage after one use.***
*Compared to top purple shampoos.
**Based on an independent consumer perception study of 60 women with bleached/color-treated blonde hair when used as a system with No. 5P Blonde Enhancer Toning Conditioner.
***When used as a system with No. 5P Blonde Enhancer Toning Conditioner.
8.5 oz.
This product is part of
BEAUTYSPACE
, a luxe boutique filled with cult favorites and innovative must-haves.
Web ID: 4076190
Size Reference for Olaplex Toning Shampoo 8.5 oz.
Available Sizes:
