ABOUT THE BRAND
:
Trusted by 600,000+ Korean skincare enthusiasts, Luvum (pronounced Luh-vuum) is an emerging Korean beauty brand founded by Korean influencer Yoomi Kim. Luvum presents a versatile skincare line designed for all skin types, focusing on strong skin as its foundation. The brand is committed to supporting every step of the skincare journey, from everyday moments to lasting beauty, making high-quality, natural care accessible to all.
WHAT IT IS
:
Vitamin-Rich, Advanced Brightening for Lasting Radiance
The Luvum Green Citrus Vitamin C Serum Plus delivers a real vitamin punch in a fresh, watery format. Built on a Citrus Junos fruit water base (50%), it combines Niacinamide (15%) to refine texture and enhance radiance, Tranexamic Acid & Vitamin C (2% total) to brighten and even tone, and a genuine multi-vitamin complex, spanning vitamins C, B-complex, E, K, and more, to help boost overall skin vitality. Zinc PCA and caffeine add clarifying, freshening support, while glutathione and bioflavonoids round out the antioxidant care.
The serum's very light texture and refreshing citrus scent make it an easy daily glow step for smoother, clearer, more luminous skin. Gentle enough for acne-prone and sensitive skin, though it's not recommended for already-irritated skin.
Great for
- Skin Types: All Skin Types especially Oily, Combination, Sensitive, & Acne-Prone Skin
- Skin Concerns: Dullness, Rough Texture, Uneven Tone, Lack of Radiance, Loss of Clarity
What to Expect
- Scent: Subtle citrus
- Texture: Lightweight serum
- Makes Skin Look & Feel: Smooth, fresh, and radiant
30 ml / 1.01 fl oz
HOW TO USE IT
:
After cleansing and toning, apply an appropriate amount to the face and gently pat until fully absorbed. Follow with moisturizer. Use morning and evening.
1 oz.
Items sold separately.
FREE OF...
- Artificial Fragrance
- Parabens
- PEGs
- Animal cruelty
- Phthalates
- SLS
Bloomingdale's Skincare Guide
to find your next bestselling favorite
Imported
Web ID: 6251927
Size Reference for Luvum Vitamin C Serum Plus
Available Sizes: 1 oz.

















