Hurtle toward healthy with Defy Damage In A Flash, the breakthrough bond-builder that visibly transforms hair in 7 seconds. The liquid-to-crème formula delivers 80% less breakage* and 20x stronger, silky-smooth strands.
WHAT IT IS:
A bond-builder that's safe for color-treated hair
WHAT IT DOES:
Creates bonds and strengthens the hair structure; leaves hair silky smooth without weighing down; hair is up to 20x more resistant to breakage*
INGREDIENT HIGHLIGHTS:
Enhanced Bond-Building Technology builds bonds and strengthens hair fibers for healthy-looking results you can see and feel
Liquid keratin is an essential building block of healthy hair
HOW TO USE:
Shampoo with Defy Damage Protective Shampoo (sold separately), then rinse well
Apply Defy Damage In A Flash directly to wet hair (mid-shaft to ends), massage into hair until product forms a crème, leave on for 7 seconds, then rinse
*Against combing breakage on damaged hair versus untreated
Size Reference for JOICO Bond Builder, 6.76 oz.
Available Sizes:
