This unique, color-correcting formula preserves cool blondes and silvery grays, banishing unwanted yellow, warm tones while protecting vibrancy. Powerful ingredients strengthen and defend hair from the elements.
WHAT IT IS:
A color-correcting shampoo made in the USA
WHAT IT DOES:
Gently cleanses hair; neutralizes unwanted yellow and warm tones; boosts shine and controls static
INGREDIENT HIGHLIGHTS:
Violet pigments directly attach to the hair and instantly neutralize unwanted yellow tones
Green tea extract and UV absorbers help fight fading and tonal change to keep color looking great
SmartRelease Technology, a one-of-a-kind liposome delivery system, continuously releases a trifecta of healthy-hair ingredients (rosehip oil, arginine and keratin) to help repair, strengthen and protect hair from the effects of daily styling and wear
HOW TO USE:
Apply to wet hair, lather, leave in 1-3 minutes, then rinse
Use 2-3 times a week, alternating with your daily shampoo
Follow with Color Balance Purple Conditioner (sold separately) for best results
Size Reference for JOICO Purple Shampoo, 33.8 oz.
Available Sizes:
