This unique, color-correcting formula helps preserve the true hue of brunette hair, instantly washing out unwanted brassy, orange tones while protecting vibrancy. Powerful ingredients strengthen and defend hair against the elements.
WHAT IT IS:
A color-correcting formula made in the USA
WHAT IT DOES:
Gently cleanses; neutralizes unwanted orange and brassy tones; boosts shine and controls static
INGREDIENT HIGHLIGHTS:
Blue pigments directly attach to the hair and instantly neutralize unwanted orange tones and brassiness
Green tea extract and UV absorbers help fight fading and tonal change to keep color looking great
SmartRelease Technology, a one-of-a-kind liposome delivery system, continuously releases a trifecta of healthy-hair ingredients (rosehip oil, arginine and keratin) to help repair, strengthen and protect hair from the effects of daily styling and wear
HOW TO USE:
Apply to wet hair, lather, leave in 1-3 minutes, then rinse
Use 2-3 times a week, alternating with your daily shampoo
Follow with Color Balance Blue Conditioner (sold separately) for best results
Size Reference for JOICO Blue Shampoo, 10.1 oz.
Available Sizes:
