Enhance your lip routine with this IT Cosmetics Do It All Lip Transformer Hydrating Lip balm & Lip liner, pairing a long-lasting lip liner with a serum-infused hydrating balm to define lips while delivering comfortable color and care. Cupuaçu butter, jojoba oil and collagen peptide help nourish, hydrate and smooth the look of lip lines, creating fuller-looking lips with versatile matte or shine finishes for everyday wear.
WHAT IT IS:
Get fuller lips in a flip with your hydrating lip balm and long lasting lip liner duo.
WHAT IT DOES:
More than just color, your serum-infused lip duo actively protects the lip skin barrier while visibly reducing the appearance of lip lines.
INGREDIENT HIGHLIGHTS:
Formulated with Cupuaçu Butter: nourishing butter helps comfort lips & protects the skin barrier
Jojoba Oil: provides deep hydration & protects against dryness
Collagen Peptide: helps boost hydration; smooths lip lines & wrinkles
HOW TO USE:
Line It: Use the liner end to define and sculpt lips by tracing along the outer edge of your natural lip line.
Fill It: Flip to use the balm end. Fill in lips to add color and hydration.
Do It All Sheer: Use the liner or balm side individually for an all-over matte or shine look. Use both to create your perfect lip combo.
RESULTS:
98% said lips feel cared for & conditioned
98% said balm feels smooth on lips
95% said liner does not drag or bleed upon application
In a consumer study with 104 subjects
Style Variants
Available Colors: Berry Brave, Humble Honey, Red-Y, Fearless Pink, Plumberry, Caramel Kisses, Pretty in Rose, Pink in Power, Clearly Confident
Size Reference for IT Cosmetics Lip Balm + Lip Liner
Available Sizes:
































