About Diane von Furstenberg Start-ups experience a high failure rate and those in the luxury fashion industry are no exception. However, that failure rate is drastically reduced if you are wealthy and exceptionally well-connected, including being the Chairperson of the Council of Fashion Designers of America (CFDA) for 13 years. Add to the mix a design that has sold millions, been seen on A-list celebrities, British Royalty and First Ladies, and generated hundreds of millions in profits. Then include a designer who knows and gets what she wants, who is world-wise, and who is a first-class self-promoter. Are these not all the ingredients for a successful and thriving brand? For Diane von Furstenberg and her namesake label, all the fame, exposure and recognition that money could buy was not enough. For many years before the coronavirus pandemic, the brand was bleeding money and suffering inordinate losses. Then, in 2020, a drastic change in the brand’s strategy seemed to prove that its founder was not the person she had been portraying all along. A case in point is that von Furstenberg claimed to be a fervent advocate for the empowerment of women and yet this advocacy does not appear to extend to her female employees. Inside the Brand: Diane von Furstenberg goes behind the glossy facade of von Furstenberg and her brand and reveals the stark reality of how both are potentially going down like a lead balloon. The Inside the Brand series 70+ books on luxury brands Controversial by design, these revelatory books divulge many fundamental aspects of a brand that were previously undisclosed. The views expressed are those of the authors and the editor and do not represent any member of The Fashion and Design Club. The Inside the Brand series is comprised of over 70 books on luxury fashion and design brands including: Alexander McQueen, Balmain, Bulgari, Burberry, Cartier, Chanel, Coach, Louboutin, Dior, Dolce & Gabbana, Ermenegildo Zegna, Fendi, Giorgio Armani, Givenchy, Goyard Gucci, Heatherwick Studio, JW Anderson. Hermes, Jimmy Choo, Louis Vuitton, Maria Grachvogel, Prada, Tom Ford, Versace, Victoria Beckham, Vivienne Westwood, and many others. The Inside the Brand series are thoroughly researched covering key aspects of each brand including its history, finances, employees, marketing strategies, and much more. The books assume that the reader has a basic understanding of the designs offered by a brand and hence focus on how it has evolved, and its business operations. Many of the books in this series contain previously unpublished content obtained by interviewing key people from the brands, including individuals working in production, development, pattern cutting, sales, and marketing, as well as interns. Creative directors, brand founders, CEOs, CFOs, investors and Chairpersons have also been interviewed. The Inside the Brand series was commissioned by The Fashion and Design Club for the benefit and education of fashion and design students. The books are independently funded to ensure impartiality. No brand has commissioned, authorised or financially supported these books in any way. Due often to the contentious nature of the some of the content, some brands have attempted to prevent publication through legal action or by resorting to threats. About The Fashion and Design Club Since 2011, The Fashion and Design Club has been a platform for experienced luxury fashion or design executives to meet and discuss a variety of business issues while adhering to Chatham House Rules. The Club’s website launched recently just for these publications is www.thefashionanddesignclub.com. Iayn G Clark has been the Secretary of The Fashion and Design Club since its creation. Iayn’s career milestones include management consultancy for luxury fashion entities. Read more
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