A mascara inspired by hair rollers, this super-curling and lifting mascara gives a sexy, wide-eyed look. Its patent-pending Hook 'n' Roll brush features tiny custom-designed hooks to catch, lift, and curl even short and straight lashes. Roller Lash not only lifts and super-curls, but this instant curve-setting formula holds for 12 hours, is easy to remove, and contains provitamin B5 and serine, known for their lash-conditioning benefits.
How to apply:
Start with the wand held horizontally with the tip of the curve pointing downward.
Gently wiggle the wand from base of lashes to tip. Repeat across your lashline, making sure to catch every lash.
Beauty Tip:
• For super curl AND length, apply Roller Lash first to curl & lift your lashes then layer They're Real! Lengthening mascara on top. It's sexy drama beyond belief!
Benefit Cosmetics is the #1 prestige makeup brand in Mascara in the US.*
*Source: The NPD Group, Inc./ U.S. Prestige Beauty Total Department/Specialty, Makeup Dollar Sales, Jan 2018 – Mar 2018
SIZE 0.30 oz / 8.5 g
Style Variants
Available Colors: Black
Size Reference for Benefit Cosmetics Curling & Lifting Mascara
Available Sizes: Standard, Travel
