Structured thematically rather than chronologically; this book traces the evolution of a brand that has never lost its essence; exploring Vespa's deep roots in Italian culture; its prominence across subcultures; its enduring relationship with fashion; film; and sport; and its remarkable ability to feel like a personal accessory as much as a vehicle. Rare archival material including vintage brochures; original global advertisements; and historic calendars drawn from the Vespa archive brings each chapter to vivid life. Written by Michael Köckritz; award-winning publisher and editor in chief behind some of the world's most celebrated design and lifestyle publications; this is not a technical manual or a collector's catalogue. It is a cultural portrait. For the free-spirited; the adventurous; and those who understand that the most iconic things in life are never merely functional.
Style Variants
Available Colors: Red
Size Reference for Assouline - Red - Moda Operandi
Available Sizes: UNIVERSAL OS
