Crocs

Product Range

Though still their mainstay, the Classic Clog, Crocs presently has numerous other types of shoes. In their relaxed line, they have sandals, slides, and flip-flops that apply the same Croslite technology for cushioning. They have also designed more conventional-looking footwear and boots covering up the foam construction in more conventional designs. The LiteRide line includes a softer, lighter insole foam for better comfort. Several of the models are Jibbitz charm-customizable - small, decorative pieces that snap into the holes used for ventilation, allowing customers to customize their shoes.

Material Technology

Crocs' comfort is based on its own proprietary material, Croslite, which is a closed-cell resin not of plastic nor rubber but bearing some of each. The foam is not composed of EVA (ethylene vinyl acetate), as most other cushioned shoes are, but a proprietary combination that creates a light, non-marking, odor-free substance that molds ever so slightly to feet over a period of time. Croslite is waterproof and can be washed with soap and water easily. Later models like LiteRide foam offer different densities and softness levels, yet maintain the same level of durability that made the original material popular in high-wear applications.