Dior Ultra Rouge Dior Lipstick is an ultra-pigmented lipstick with up to 12-hour* wear, a luminous, satin finish, and a hydrating, comfortable formula with intense, saturated color. Rouge Dior Ultra Rouge is the first incredibly long-wearing lipstick with the comfort of a Dior lip ink. Ultra Rouge offers a lightweight, ultra-comfortable formula and all the color of a high-pigment lipstick. With up to 12-hour wear*, the colors seem more saturated, with a luminous, semi-matte finish, incredible sensoriality, and hydration. Always at the cutting edge, Dior challenged its research department to combine the desire for dazzling color with the need for long-lasting comfort. The result of much research and in-depth scientific studies, Rouge Dior Ultra Rouge is Dior�s first lipstick to combine a polymer with a plant-based oil to deliver absolute hydration, comfort, and up to 12 hours of wear* with no tight or dry sensation.