WHAT IT IS:
Purple Shampoo cleanses and brightens to bring blondes back to life. With professional-grade violet pigment and açaí extract, this shampoo was designed to neutralize brassy yellow hues in blonde, gray and silver hair.
WHAT IT DOES:
Neutralizes brassy yellow hues in natural or color-treated blonde, gray and silver hair. Gently cleanses and brightens hair.
KEY INGREDIENTS:
- Pro-grade violet pigment cancels out yellow and brassy tones.
- Açai extract from the purple superfruit is high in antioxidants that help nourish the hair.
HOW TO USE IT:
Massage into wet hair, lather, then rinse. Applying Purple Shampoo evenly throughout hair from roots to ends will ensure consistent coverage and even toning. Follow with Purple Mask (sold separately). Use as needed.
CLINICAL RESULTS:
- Reduces brassiness by 24% after just one use.*
- 100% of consumers saw toning and shine after just one use.**
*In a third-party lab setting tested on 10 hair samples, Purple Shampoo proved to reduce brassiness by 24% on average when used alone one time.
**This study was carried out by a third-party lab over 28 days with 10 participants, using Purple Shampoo 3-7 times per week.
12 oz.
This product is part of
BEAUTYSPACE
, a luxe beauty boutique filled with cult favorites and innovative must-haves.
This product is part of
Glowhaus
, a makeup and skin care boutique featuring all things dewy, sparkly and bright.
Web ID: 4317862
