For those seeking strength and length. Used in combination with the Hair Alchemy Shampoo and Conditioner, the Hair Alchemy Fortifying Treatment Serum provides nearly instant fortification: Clinically proven to make hair 2.9x more elastic and 133% stronger*. Designed for gifting (and collecting) in a limited-edition box featuring original artwork by Thandiwe Muriu. Set Includes:
Hair Alchemy Shampoo, 8.5 oz./ 250 mL
Hair Alchemy Conditioner, 6.8 oz./ 200 mL
Hair Alchemy Treatment Serum, 2.5 oz./ 75 mL
Artist’s Story: Oribe embarks on a vibrant and surreal journey this season celebrating personal empowerment through beauty, with Kenyan fine art photographer, Thandiwe Muriu. Thandiwe's artistic vision, deeply rooted in her African heritage and inspired by the wisdom of generations, embodies the jubilant spirit of community and togetherness. Bespoke textiles, hand-crafted recycled props, contemporary photography, and hair styled by Oribe’s legendary educator team encapsulate the timeless African proverb, "When your sister does your hair you do not need a mirror." Oribe and Thandiwe present a bold vision achieved with precision and intentionality that reaffirms the profound confidence and joyfulness found in our individual beauty communities. About the Packaging: These boxes are recyclable and are made using FSC Certified, 100% post-consumer fiber papers using a chlorine-free process, soy inks, and renewable electricity. The internal trays are made from 100% biodegradable and renewable plant fiber. How to Use:
Apply Shampoo to wet hair as the first step in your cleansing routine.
Lather, indulge, and rinse.
Follow with Hair Alchemy Conditioner to reveal hair‘s supernatural strength
Massage, indulge for at least one minute, and rinse.
Follow with Hair Alchemy Fortifying Treatment Serum to further nourish strands post-shower.
Work a dime-size amount of Serum into damp or dry hair to strengthen. More product can be added for thicker textures or longer lengths. Layer with other products as needed and style as usual. Key Benefits: Strengthens and reinforces weak hair Reduces hair fall caused by breakage Hydrates strands to increase elasticity Key Ingredients: Curative Blend (Chia Seed, Bio-Fermented Bamboo Leaf and Plant-Based Protein) penetrates the hair cortex to build strength from within while forming a protective scaffold around strands to reinforce cuticle strength and structure and prevent breakage caused by brushing, styling, and external aggressors. Multi-Action Hyaluronic Acid Complex rehydrates from within to deliver a surge of moisture and increase elasticity. Daisy and Honeysuckle Extracts help to strengthen hair from the root while fortifying brittle ends, improving overall hair health, and encouraging length. Results: Hair is 2.9x more elastic* Hair is 133% stronger* After just one use 81% felt their hair was more fortified** After just one week 87% felt their hair was more resilient** After just one week 82% felt their hair was stronger from root to tip and more resistant to breakage** *Based on a clinical test of Hair Alchemy Shampoo, Conditioner, and Fortifying Treatment when used as a system vs. non-conditioning shampoo after 5 uses **Based on a consumer panel survey of 106 women.
